The Networking Edge: Building Meaningful Connections

By Monique Farmer, APR

Let’s clear something up right out the gate: networking is not just about swapping business cards or collecting LinkedIn connections like Pokémon. It’s about building real, rooted relationships—connections that can help carry your vision forward, open doors, and keep you grounded in the process.

In my 24 years as a communications strategist and PR professional, I’ve seen firsthand that your talent will take you far—but your relationships will take you further. I’ve sat across from changemakers, community leaders, corporate execs, and fresh-out-of-college go-getters—and I can tell you this: it’s not always the best idea that wins. It’s the idea that’s heard by the right person at the right time.

So let’s talk about how to build your networking edge—that magnetic, meaningful way of connecting that doesn’t feel forced or transactional, but deeply human and deeply valuable.

1. Start with Service, Not Strategy

When you walk into a room (or into a Zoom), start with this question: How can I be of value here?

Genuine networking begins with generosity. When we lead with “How can I help?” instead of “What can I get?” we immediately shift the dynamic. People remember the ones who made them feel seen, supported, or inspired—not the ones who immediately asked for a favor.

So whether you’re offering insight, sharing a resource, making a warm intro, or just lending a listening ear—start by serving. The return? It always comes back around.

2. Curate, Don’t Collect

We’ve all been to the mixer where someone is clearly trying to hand out 97 business cards in 9 minutes. Let’s not be that person.

Instead, be intentional. Curate relationships like you curate your circle. Quality > quantity. That means:

  • Prioritizing authentic conversations over rapid-fire chit chat

  • Following up with people who sparked something in you

  • Nurturing connections over time—not just when you need something

Remember, your network is a garden, not a vending machine. It grows when you tend to it.

3. Ask Better Questions

Want to make a memorable impression? Ask better questions. Go deeper than “What do you do?” and try:

  • What’s the most exciting thing you’re working on right now?

  • What drew you to your current role or field?

  • What do you wish more people understood about your work?

These questions spark stories—and stories spark connection. People walk away remembering how you made them feel. Let curiosity lead.

4. Be Visible, Consistently

Here’s a hard truth: You can’t build a network from the sidelines.

Show up. That might mean attending events (in person or virtual), contributing to online communities, or even just commenting thoughtfully on someone’s post. The goal isn’t to be everywhere—but to be consistent where it matters.

Visibility creates opportunity. It tells the world you’re active, invested, and engaged—and it gives people a chance to know you before they need you.

5. Leverage the Power of Follow-Up

You’ve made the connection—now what? The fortune is in the follow-up.

Within 48 hours, send a quick note:

  • Mention something specific from your conversation

  • Reaffirm your interest in staying connected

  • Offer something of value (a link, a book rec, an introduction)

This doesn’t have to be formal. A thoughtful DM or email goes a long way in turning a moment into a relationship.

6. Be a Connector, Not Just a Climber

If you want to become unforgettable in your network, become a connector.

Be the person who says:

  • “You two have to meet.”

  • “Let me introduce you to someone who’s doing exactly what you’re trying to do.”

  • “I know someone who’s been through that—let me connect you.”

Every time you make a meaningful connection for someone else, you multiply your value in your network. And here’s the beauty: generosity multiplies your influence.

7. Protect Your Energy While You Expand Your Network

Let’s keep it real: not every connection is aligned. And that’s okay.

Trust your intuition. If a relationship feels draining, forced, or out of alignment with your values—that’s your cue. You can grow your network without compromising your peace.

Networking is about expanding—not stretching yourself too thin.

When you zoom out on your career, your purpose, your path—what you’ll see is this: your relationships shaped your rise. They influenced your confidence, your opportunities, your clarity.

So if you’re serious about growth, get serious about connection. Be intentional. Be kind. Be curious. Show up for others—and you’ll find the right people showing up for you.

Because at the end of the day, success really does come down to who you know—and who knows you.

So go ahead. Send that follow-up email. Start that convo. Offer that intro. Keep showing up with purpose and heart. Your network isn’t just your net worth—it’s your lifeline.

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Monique Farmer, APR, runs a PR/Communication Consultancy, Avant Solutions, and is the creator of Anvil Ready, an online communication strategy builder that aids the communication professional in creating communication plans. She teaches at the University of Texas at Austin. Farmer spent 12 years working in the federal government prior to working in corporate communications for ConAgra Foods (now ConAgra Brands), then leading communication strategy for Nebraska’s largest school district. In March 2024, she published her first book, Chart Your Path: A 9-step Method to Getting Unstuck.

 

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