By Jona Ohm, APR It's internship season! But before you start applying, have you thought about what you want from this experience? As someone who has been both an intern and a supervisor, I've learned some valuable lessons on finding an internship. Plus, I've talked...
Agency for Change podcast interview by KidGlov, where we dove deep into the Avant Solutions journey and the powerful impact of authentic communication in our communities while exploring the evolution of public relations, the critical role of internal communications...
By Jona Ohm, APR Building a loyal customer base is a key player in the game of running a successful business. The Pareto principle, or the 80/20 rule, tells us that 80% of consequences (or results, like sales) will come from 20% of the causes (your efforts or...
By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...
By Jona Ohm, APR Public Relations is all about relationships. Aside from striving to give the right message to the right audience at the right time, what else should you be paying attention to? Public relations is a dynamic industry that evolves constantly to deliver...
By Cheril Lee Work SMARTer not harder How to be SMART with your communication objectives OR Your key to success: SMART communication objectives (computer generated) When planning any communication strategy, remember to be SMART by setting objectives that are specific,...
By Cheril Lee We’ve all heard the old saying, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” The answer to this question has been debated for a long time and there is no real definitive answer. The same could be said of...
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