Communication

6 Things to Keep on Your Radar for Building Brand Loyalty

By Jona Ohm, APR  Building a loyal customer base is a key player in the game of running a successful business.  The Pareto principle, or the 80/20 rule, tells us that 80% of consequences (or results, like sales) will come from 20% of the causes (your efforts or...

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Leveraging Influencers in your PR Plan

By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...

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4 Trends in Public Relations that aren’t Going Away

By Jona Ohm, APR  Public Relations is all about relationships. Aside from striving to give the right message to the right audience at the right time, what else should you be paying attention to? Public relations is a dynamic industry that evolves constantly to deliver...

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SMART Communication Objectives

SMART Communication Objectives

By Cheril Lee Work SMARTer not harder How to be SMART with your communication objectives OR Your key to success: SMART communication objectives (computer generated) When planning any communication strategy, remember to be SMART by setting objectives that are specific,...

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Setting Measurable Communication Objectives

Setting Measurable Communication Objectives

By Cheril Lee We’ve all heard the old saying, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” The answer to this question has been debated for a long time and there is no real definitive answer. The same could be said of...

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