Charting My Course: How Chart Your Path Is Helping Women Lead with Purpose By Monique Farmer, APR After having the distinct honor of being interviewed by the Twins of Media — La Trisha McIntosh and La Tasha Taylor, founders of BSM Media Group LLC and the visionary...

Why You Need a Roadmap for Life Changes By Monique Farmer (Inspired by Chart Your Path: A 9-Step Method to Getting Unstuck) Let’s be honest—life doesn’t always go according to plan. Relationships shift. Jobs end. We outgrow the things we once prayed for. But instead...

The Power of Mentorship: Building Future Leaders Jasmine was barely a year into her first job out of college. Bright-eyed, ambitious, and totally overwhelmed. One day after a tough meeting, her manager, Anita, casually offered to grab coffee. That simple offer turned...

By Monique Farmer, APR Picture this: A sleek, glass-walled boardroom filled with corporate executives dressed in crisp business attire—navy suits, tailored blouses and polished shoes. The air feels thick with professionalism, the kind that comes with years of...

By Monique Farmer, APR   I recently led a media training for a room filled with public health officials—passionate about their work, but also a little nervous about interacting with the media. And who can blame them? When a public health crisis hits, the stakes...

The Future of Branding: Evolution in 2025 and Beyond Branding is like fashion—it’s always evolving. Remember when bell-bottoms were all the rage, then skinny jeans took over? Now, wide-leg pants are making a comeback. The same goes for branding trends. What worked a...

Finding Your Unique Voice and Maintaining Consistency Your brand isn’t just a logo or a product—it’s a promise. A promise to your audience about what they can expect every time they interact with you. And like any good promise, it’s only as strong as the consistency...

Maximizing Social Media to Propel Your Brand Social media is like the Swiss Army knife of branding tools—multi-functional, indispensable, and (let's be honest) a little intimidating at first glance. In today’s world, if you’re not leveraging social media, you’re...

Building Your Brand from the Ground Up Kickstarting Your Journey to a Stronger Brand Identity “The world will ask who you are, and if you do not know, the world will tell you.” - Carl Jung Have you ever seen a kid light up at the sight of a shiny, colorful logo?...

By Monique Farmer It was mid-March 2019, and the city of New York buzzed with its usual electric hum. I was there to judge national PRSA Silver Anvil public relations awards—an honor, for sure, but also a mental marathon. For 8 hours, I had poured over entries,...