By Monique Farmer, APR - Founder of Avant Solutions For many, the thought of standing in front of an audience can send shivers down our spines. From seasoned communication professionals to business leaders, the fear of public speaking is real and pervasive. However,...

  By Jona Ohm, APR  Engagement. It used to be just the formal acceptance of a marriage proposal. Today, it’s a measurement of how people respond to your brand. If you have employees, understanding how your people are engaging at work (or not) is important to your...

By Monique Farmer, APR PR professionals have a unique vantage point. We gain unparalleled perspective on the way companies and organizations communicate — both externally, with customers and constituents, and internally, with those who handle day-to-day operations....

by Jona Ohm, APR In today's rapidly evolving digital landscape, where information travels at the speed of a click, establishing a strong public relations strategy has never been more critical for businesses aiming to thrive. In this hyper-connected world, social media...

  In today's competitive business landscape, small businesses and startups can struggle to gain visibility and establish a positive reputation. However, the right public relations (PR) strategies can help you effectively navigate the media landscape and build...

  Regardless of the industry, your most valuable resource as a leader are your employees. As PR professionals, we know the challenges of our industry–the late hours, the stress of being in reputation management or crisis mode, and so many other aspects that add...