By Monique Farmer, APR Twenty-five years. When I say that out loud, it gives me pause. I’ve spent 25 years working in public relations and communications. My career has taken me through federal government, corporate communications, public education, higher education...

By Monique Farmer, APR I recently had the privilege of speaking to the U.S. Army Corps of Engineers’ Omaha District Leadership Development Program class for 2026–2027. For me, this invitation meant a little more because USACE was my first professional home. The corps...

Monique Farmer, APR, president of Avant Solutions, received two PRSA Women of Impact Awards for Mentor & Coach of the Year and Industry Champion/Thought Leader. These awards are motivation to keep learning, mentoring and sharing what I know with communicators at...

Monique Farmer, APR, poses with PRSA CEO Matthew Marcial, CAE, CMP, at the Women of Impact Awards celebration in Chicago. Article Credit: LeAnne Morman, APR OMAHA, Neb. — Aug. 10, 2026 — Monique Farmer, APR, is the only honoree to receive two awards in the...

By Monique Farmer, APR Leadership is not about having every answer. It is about helping the people around you understand where they are going, why the work matters and what success looks like when they get there. That distinction is important. Leaders are often...

By Monique Farmer, APR In mid-June, I had a thoughtful conversation with a publication that supports executives in various industries. We discussed public relations, content marketing, earned media and the role AI is now playing in how organizations build trust. The...

5 Common Say-Do Gaps Leaders Inadvertently Exhibit   By Monique Farmer, APR As leaders, we’ve put a lot of thought, care and hard work into our journey. We’ve taken the time to cultivate our values, hone our leadership style and develop a philosophy for how we —...

Chart your course: How to grow in PR without losing yourself By Monique Farmer, APR In early January, I had the opportunity to meet with a group of eager learners who met early in the morning via a virtual webinar. All were ready to dig into their 2026 goals and hit...

By Monique Farmer, APR You’ve earned your seat at the table. You’ve earned the emails at all hours, the late‑night phone calls when the message had to get out. You’ve translated a leader’s vision into words people understand. You’ve anchored culture, navigated crisis,...

By Monique Farmer, APR You know that image of a circus performer balancing on a tightrope, juggling flaming torches while the crowd gasps? That’s what leadership can feel like some days — a constant balancing act where one wrong move sends everything tumbling. And if...