The Avant Edge
Navigating the Top 5 Concerns in Modern PR: Strategies for Success
By Monique Farmer, APR When you think about your day-to-day life as a PR professional, what comes to mind? Chances are, it's a whirlwind of media inquiries, strategy sessions and the constant push to stay ahead in a rapidly changing landscape. But beneath these daily...
How to Stay Grounded in Your Organization’s Mission and Values
By Monique Farmer, APR Let's dive into something every leader and team member should consider: staying grounded in your organization's mission and values. It's like having a North Star, guiding every decision and action. When you're deeply rooted in these core...
5 Steps for Navigating the First Hour of a Crisis
By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...
The Other Side of the Internship Coin: 5 Benefits for Employers
By Jona Ohm, APR Recently, we talked about five things for students and graduates to consider when looking for an internship. But what about employers? Can your company benefit from working with interns? I’ve been on both sides of the desk as an intern and a...
Finding an Internship: 5 Things for Students and Graduates to Consider
By Jona Ohm, APR It's internship season! But before you start applying, have you thought about what you want from this experience? As someone who has been both an intern and a supervisor, I've learned some valuable lessons on finding an internship. Plus, I've talked...
Acing your Next Interview: Some Key Tips for Getting that Job Offer
By Monique Farmer, APR A little something for the PR students… Before we know it summer will be upon us and the job market will start to simmer. I know firsthand the stress that interviews can bring, especially for students and recent graduates. This week, I was...
The Power of Women in Public Relations: Influencing the Future
By Jona Ohm, APR Welcome to this week’s edition of The Avant Edge. Today, we're spotlighting an intriguing phenomenon in the Public Relations field: the prominent role of women. While it's no secret that women dominate this sector, holding over 63% of jobs, our...
Agency for Change : A Podcast from KidGlov
Agency for Change podcast interview by KidGlov, where we dove deep into the Avant Solutions journey and the powerful impact of authentic communication in our communities while exploring the evolution of public relations, the critical role of internal communications...
6 Things to Keep on Your Radar for Building Brand Loyalty
By Jona Ohm, APR Building a loyal customer base is a key player in the game of running a successful business. The Pareto principle, or the 80/20 rule, tells us that 80% of consequences (or results, like sales) will come from 20% of the causes (your efforts or...
The Art of Captivating your Audience
By Jona Ohm, APR Regardless of your business or expertise, you are likely trying to communicate with someone - staff, consumers, advocates or other stakeholders, the list goes on. As we seek to share our message, we ultimately want to connect with our audience...
Navigating the Top 5 Concerns in Modern PR: Strategies for Success
By Monique Farmer, APR When you think about your day-to-day life as a PR professional, what comes to mind? Chances are, it's a whirlwind of media inquiries, strategy sessions and the constant push to stay ahead in a rapidly changing landscape. But beneath these daily...
How to Stay Grounded in Your Organization’s Mission and Values
By Monique Farmer, APR Let's dive into something every leader and team member should consider: staying grounded in your organization's mission and values. It's like having a North Star, guiding every decision and action. When you're deeply rooted in these core...
5 Steps for Navigating the First Hour of a Crisis
By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...
The Other Side of the Internship Coin: 5 Benefits for Employers
By Jona Ohm, APR Recently, we talked about five things for students and graduates to consider when looking for an internship. But what about employers? Can your company benefit from working with interns? I’ve been on both sides of the desk as an intern and a...
Finding an Internship: 5 Things for Students and Graduates to Consider
By Jona Ohm, APR It's internship season! But before you start applying, have you thought about what you want from this experience? As someone who has been both an intern and a supervisor, I've learned some valuable lessons on finding an internship. Plus, I've talked...
Acing your Next Interview: Some Key Tips for Getting that Job Offer
By Monique Farmer, APR A little something for the PR students… Before we know it summer will be upon us and the job market will start to simmer. I know firsthand the stress that interviews can bring, especially for students and recent graduates. This week, I was...
The Power of Women in Public Relations: Influencing the Future
By Jona Ohm, APR Welcome to this week’s edition of The Avant Edge. Today, we're spotlighting an intriguing phenomenon in the Public Relations field: the prominent role of women. While it's no secret that women dominate this sector, holding over 63% of jobs, our...
Agency for Change : A Podcast from KidGlov
Agency for Change podcast interview by KidGlov, where we dove deep into the Avant Solutions journey and the powerful impact of authentic communication in our communities while exploring the evolution of public relations, the critical role of internal communications...
6 Things to Keep on Your Radar for Building Brand Loyalty
By Jona Ohm, APR Building a loyal customer base is a key player in the game of running a successful business. The Pareto principle, or the 80/20 rule, tells us that 80% of consequences (or results, like sales) will come from 20% of the causes (your efforts or...
The Art of Captivating your Audience
By Jona Ohm, APR Regardless of your business or expertise, you are likely trying to communicate with someone - staff, consumers, advocates or other stakeholders, the list goes on. As we seek to share our message, we ultimately want to connect with our audience...
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