By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...
By Jona Ohm, APR Public Relations is all about relationships. Aside from striving to give the right message to the right audience at the right time, what else should you be paying attention to? Public relations is a dynamic industry that evolves constantly to deliver...
By Cheril Lee Hitting your target – how to move your audiences with your messages Before you send out any sort of public communication, you need to know who you’re talking to and how to send them messages they will not only read, but act on. Ranking and Prioritizing...
By Cheril Lee Why is it so important to understand the audience you’re speaking to and targeting with your messaging? If you don’t present the message in a way that appeals to or makes sense for your target audience, you’re literally accomplishing nothing. Thinking...
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