By Cheril Lee Hitting your target – how to move your audiences with your messages  Before you send out any sort of public communication, you need to know who you’re talking to and how to send them messages they will not only read, but act on. Ranking and Prioritizing...

By Cheril Lee Why is it so important to understand the audience you’re speaking to and targeting with your messaging? If you don’t present the message in a way that appeals to or makes sense for your target audience, you’re literally accomplishing nothing. Thinking...