By Monique Farmer, APR When you think about leading a remote team, what comes to mind? Zoom fatigue? Endless email chains? The struggle to keep everyone engaged and productive? If so, you're not alone. But what if I told you there's a way to turn those...
Messaging
Leveraging Influencers in your PR Plan
By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...
4 Trends in Public Relations that aren’t Going Away
By Jona Ohm, APR Public Relations is all about relationships. Aside from striving to give the right message to the right audience at the right time, what else should you be paying attention to? Public relations is a dynamic industry that evolves constantly to deliver...
Hitting Your Target
By Cheril Lee Hitting your target – how to move your audiences with your messages Before you send out any sort of public communication, you need to know who you’re talking to and how to send them messages they will not only read, but act on. Ranking and Prioritizing...
Tips for Understanding Your Audience
By Cheril Lee Why is it so important to understand the audience you’re speaking to and targeting with your messaging? If you don’t present the message in a way that appeals to or makes sense for your target audience, you’re literally accomplishing nothing. Thinking...
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