The Avant Edge
Finding Your Unique Voice and Maintaining Consistency
Finding Your Unique Voice and Maintaining Consistency Your brand isn’t just a logo or a product—it’s a promise. A promise to your audience about what they can expect every time they interact with you. And like any good promise, it’s only as strong as the consistency...
Maximizing Social Media to Propel Your Brand
Maximizing Social Media to Propel Your Brand Social media is like the Swiss Army knife of branding tools—multi-functional, indispensable, and (let's be honest) a little intimidating at first glance. In today’s world, if you’re not leveraging social media, you’re...
Building Your Brand from the Ground Up
Building Your Brand from the Ground Up Kickstarting Your Journey to a Stronger Brand Identity “The world will ask who you are, and if you do not know, the world will tell you.” - Carl Jung Have you ever seen a kid light up at the sight of a shiny, colorful logo?...
Planes, suitcases and uber patience!
By Monique Farmer It was mid-March 2019, and the city of New York buzzed with its usual electric hum. I was there to judge national PRSA Silver Anvil public relations awards—an honor, for sure, but also a mental marathon. For 8 hours, I had poured over entries,...
Decoding Team Communication Styles: A Key to Organizational Harmony
By Monique Farmer, APR Ever feel like your office is the Tower of Babel, with everyone speaking a different language? If so, you're not alone. Welcome to the wild world of team communication styles. Picture this: Your team is like a diverse ensemble, each...
Embracing Rejection: Turning That Sting into Your Secret Weapon
By Monique Farmer, APR Well, it happened. That dreaded phone call. It wasn't the "Congratulations!" I was hoping for. Instead, I learned my application for a professional credential got the thumbs down. Let me just be honest for a second. It stings. It stings because...
Embracing Everyone’s Strengths: The Secret Sauce for Elevating Your Remote Team
By Monique Farmer, APR When you think about leading a remote team, what comes to mind? Zoom fatigue? Endless email chains? The struggle to keep everyone engaged and productive? If so, you're not alone. But what if I told you there's a way to turn those...
Navigating the Top 5 Concerns in Modern PR: Strategies for Success
By Monique Farmer, APR When you think about your day-to-day life as a PR professional, what comes to mind? Chances are, it's a whirlwind of media inquiries, strategy sessions and the constant push to stay ahead in a rapidly changing landscape. But beneath these daily...
How to Stay Grounded in Your Organization’s Mission and Values
By Monique Farmer, APR Let's dive into something every leader and team member should consider: staying grounded in your organization's mission and values. It's like having a North Star, guiding every decision and action. When you're deeply rooted in these core...
5 Steps for Navigating the First Hour of a Crisis
By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...
Finding Your Unique Voice and Maintaining Consistency
Finding Your Unique Voice and Maintaining Consistency Your brand isn’t just a logo or a product—it’s a promise. A promise to your audience about what they can expect every time they interact with you. And like any good promise, it’s only as strong as the consistency...
Maximizing Social Media to Propel Your Brand
Maximizing Social Media to Propel Your Brand Social media is like the Swiss Army knife of branding tools—multi-functional, indispensable, and (let's be honest) a little intimidating at first glance. In today’s world, if you’re not leveraging social media, you’re...
Building Your Brand from the Ground Up
Building Your Brand from the Ground Up Kickstarting Your Journey to a Stronger Brand Identity “The world will ask who you are, and if you do not know, the world will tell you.” - Carl Jung Have you ever seen a kid light up at the sight of a shiny, colorful logo?...
Planes, suitcases and uber patience!
By Monique Farmer It was mid-March 2019, and the city of New York buzzed with its usual electric hum. I was there to judge national PRSA Silver Anvil public relations awards—an honor, for sure, but also a mental marathon. For 8 hours, I had poured over entries,...
Decoding Team Communication Styles: A Key to Organizational Harmony
By Monique Farmer, APR Ever feel like your office is the Tower of Babel, with everyone speaking a different language? If so, you're not alone. Welcome to the wild world of team communication styles. Picture this: Your team is like a diverse ensemble, each...
Embracing Rejection: Turning That Sting into Your Secret Weapon
By Monique Farmer, APR Well, it happened. That dreaded phone call. It wasn't the "Congratulations!" I was hoping for. Instead, I learned my application for a professional credential got the thumbs down. Let me just be honest for a second. It stings. It stings because...
Embracing Everyone’s Strengths: The Secret Sauce for Elevating Your Remote Team
By Monique Farmer, APR When you think about leading a remote team, what comes to mind? Zoom fatigue? Endless email chains? The struggle to keep everyone engaged and productive? If so, you're not alone. But what if I told you there's a way to turn those...
Navigating the Top 5 Concerns in Modern PR: Strategies for Success
By Monique Farmer, APR When you think about your day-to-day life as a PR professional, what comes to mind? Chances are, it's a whirlwind of media inquiries, strategy sessions and the constant push to stay ahead in a rapidly changing landscape. But beneath these daily...
How to Stay Grounded in Your Organization’s Mission and Values
By Monique Farmer, APR Let's dive into something every leader and team member should consider: staying grounded in your organization's mission and values. It's like having a North Star, guiding every decision and action. When you're deeply rooted in these core...
5 Steps for Navigating the First Hour of a Crisis
By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...
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Phone
402.882.7277
monique.farmer@avantsolutions.org
Address
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Linden Place
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Omaha, NE 68154
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