By Monique Farmer, APR A little something for the PR students… Before we know it summer will be upon us and the job market will start to simmer. I know firsthand the stress that interviews can bring, especially for students and recent graduates. This week, I was...
By Jona Ohm, APR Welcome to this week’s edition of The Avant Edge. Today, we're spotlighting an intriguing phenomenon in the Public Relations field: the prominent role of women. While it's no secret that women dominate this sector, holding over 63% of jobs, our...
By Jona Ohm, APR Regardless of your business or expertise, you are likely trying to communicate with someone - staff, consumers, advocates or other stakeholders, the list goes on. As we seek to share our message, we ultimately want to connect with our audience...
By Jona Ohm, APR Recently, we touched on ways to refresh your PR for the new year. Public Relations (PR) is always evolving and staying ahead of the trends is crucial for success in the dynamic landscape of communication. But what lies ahead for 2024? Some of...
By Jona Ohm, APR In the dynamic landscape of public relations, it's crucial for businesses to revisit their strategies to stay relevant and effectively communicate with their audience. As we march into 2024, now is a great time to explore some key strategies to...
By Jona Ohm, APR In today's digital age, the world of Public Relations has evolved far beyond just press releases and event coordination. One of the most significant shifts in the industry is the growing importance of analytics. Data plays a pivotal role in crafting...
By Jona Ohm, APR Press releases are a powerful tool for businesses to share news, attract media attention, build brand awareness and shape public perception. To write a press release that will accomplish this, it's crucial to understand what reporters look for...
By Jona Ohm, APR We’ve said before and we will say again, Public Relations is all about relationships. Specifically, the mutually beneficial relationships between your organization and its audiences. Journalists are key allies in this formula because they are the...
OMAHA, NE / ACCESSWIRE / November 7, 2023 / In November 2023, Monique Farmer, APR, president and founder of Avant Solutions, a full-service PR and communications firm, received the Excellence in Small Business Award from Inspire, an Omaha-based organization affiliated...
By Jona Ohm, APR In today's digital age, where information travels at the speed of a click, a business's reputation is more fragile than ever. A well-maintained reputation can build trust, loyalty, and growth, while a tarnished one can result in lost customers and...
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